Indian Institute of Mass Communication

Overview


• Affiliated To: Jawaharlal Nehru University

• Year of Establishment: 1965

Mass media play a vital role in our lives. The world is today witnessing a revolution in the field of communication, with convergence and integration of communication technologies contributing significantly to the expansion of mass media. Information is being delivered 'live' and directly to the consumer from various platforms. As a result, the demand for training people to meet the new challenges, and the need to understand the media, its reach, access and impact, has increased manifold.

Over the decades, the Indian Institute of Mass Communication has created a niche for itself in the field of mass communication education, research and training and is today recognised as a "Centre of Excellence". It is playing a pivotal role by organising suitable training courses to meet the demand for trained and skilled manpower in today's dynamic media scenario. It provides knowledge and skills to communicators in a variety of disciplines including print journalism, radio and television journalism, photo journalism, development communication, communication research, advertising and public relations.

The Institute has, to its credit, highly acclaimed and experienced faculty members drawn from various streams of media. Visiting faculty, including media stalwarts and industry leaders, too contribute to enrich the quality of the courses offered to the students. Many of the Institute's alumni have risen to high positions in the country's top media houses.

The Institute was established in response to a perceived need to evolve a methodology and a mechanism to make efficient and effective use of communication resources as part of the country's overall development strategy. The blueprint for the Institute was drawn up by a team of internationally renowned mass communication specialists, representatives of UNESCO and of the media in the country. The team was headed by Dr. Wilbur Schramm, a well known authority on communication. It recommended:

'A Centre for Advanced Study in Mass Communication... with responsibilities for consultation, training, and research and development, particularly in the use of mass communication in support of national economic and social development.'

The Indian Institute of Mass Communication made a humble beginning on August 17, 1965, as a department of the Ministry of Information and Broadcasting, Government of India, with a small staff, including two consultants from UNESCO. Later, it was registered as an autonomous organisation under the Societies Registration Act (1860) on January 22, 1966.

Down Memory Lane

The late Smt. Indira Gandhi, the then Minister in charge of Information and Broadcasting, formally inaugurated the Institute on 17th August 1965.

Regional Centres

The Indian Institute of Mass Communication (IIMC) with its headquarters at New Delhi also has three Regional Centres in Aizawl (Mizoram), Amravati (Maharashtra) and Dhenkanal (Orissa). Plans are underway to open two more new Regional Centres.

Courses


• Diploma in Advertising & Public Relations
• Diploma in Development Journalism
• Diploma in Journalism (English)
• Diploma in Journalism (Hindi)
• Diploma in Journalism (Radio&TV)

Post Graduate Diploma in Journalism (English)

Course Director : Sh. Shivaji Sarkar

The Journalism diploma programmes of IIMC are a unique blend of theory and practice. The basic idea is to develop a critical insight into political, social, economic and cultural dimensions of contemporary issues and to impart training in journalism, keeping in mind the larger perspective and social commitment of the profession. The course not only produces skilled sub-editors and reporters, it produces journalists who have the capacity to react to events and developments in the larger interests of the society. Our students of journalism in IIMC are given an understanding of social dynamics and are encouraged to develop a deep interest in social history. Efforts are made to generate an awareness of major public debates on matters of polity and economy.

• Course Fees:
34000.00

• Admission Criteria:
Bachelor's degree in any discipline. Those who have appeared/are appearing for the degree examination are also eligible to apply. Desirable: 1. Post-Graduate degree in any discipline. 2. Media-related work experience. All the candidates who appear in the written examination will be ranked on the basis of the marks obtained by them. The short-listed candidates will be called for an Group Discussion/Interview in June last week/first week of July in New Delhi at their own expense. The weightage for written examination and GD/Interview will be 85:15.

• Reservation:
As per Govt. of India orders

Post Graduate Diploma in Journalism (Hindi)

Course Director : Dr. Anand Pradhan

The Journalism diploma programmes of IIMC are a unique blend of theory and practice. The basic idea is to develop a critical insight into political, social, economic and cultural dimensions of contemporary issues and to impart training in journalism, keeping in mind the larger perspective and social commitment of the profession. The course not only produces skilled sub-editors and reporters , it produces journalists who have the capacity to react to events and developments in the larger interests of the society. Our students of journalism in IIMC are given an understanding of social dynamics and are encouraged to develop a deep interest in social history. Efforts are made to generate an awareness of major public debates on matters of polity and economy.

The Post Graduate Diploma Course in Hindi was launched in 1987 to meet the ever increasing requirements of rapidly expanding Hindi media. India's newspaper revolution of the 1970s and the massive expansion of Hindi news channels added new dimensions and values to the journalism course in Hindi. The journalism courses of the Institute are common in terms of imparting basic news writing and reporting skills and developing an understanding and insight into media and its role in enhancing public knowledge on current and contemporary issues and trends. It was felt that the Hindi media in the country has some special features that needs attention. The Hindi journalism course is designed to meets these needs. It is a total package in media and communication, in addition to catering to the specific needs of Hindi media.

• Course Fees:
34000.00

• Admission Criteria:
Bachelor's degree in any discipline. Those who have appeared/are appearing for the degree examination are also eligible to apply. Desirable: 1. Post-Graduate degree in any discipline. 2. Media-related work experience. All the candidates who appear in the written examination will be ranked on the basis of the marks obtained by them. The short-listed candidates will be called for an Group Discussion/Interview in June last week/first week of July in New Delhi at their own expense. The weightage for written examination and GD/Interview will be 85:15.

• Reservation:
As per Govt. of India orders.

Post Graduate Diploma in Journalism (Radio& TV)

Course Director : Prof. S Raghav Chari

The course provides a theoretical foundation and training for entry level jobs in print and electronic media. The students are given insight into social, political, economic issues and information needs of society. Extensive discussions and debates on issues of development, geopolitics and economic policies equip them with an advanced level of knowledge and information. Students also take part in workshops and seminars on media related issues to gain indepth understanding of various aspects of media. Students are encouraged to think out of the box and hone their research and investigative skills.

The two-semester course devotes one complete semester for theoretical grounding and building a knowledge base in the understanding of media and contemporary issues. The second semester heavily emphasizes hands-on practical training in print and broadcast news, with a special focus on reporting, anchoring and program production.

All students are required to learn every aspect of functioning of radio and television channels. In keeping pace with fast changing technology and its implications for media work, the course is designed to train scholars in "multi tasking" . The department provides an all-round development of the students’ faculties, both conceptual and practical. This is expected to give them a cutting edge over others pursuing such courses elsewhere.

• Course Fees:
48000.00

• Admission Criteria:
Bachelor's degree in any discipline. Those who have appeared/are appearing for the degree examination are also eligible to apply. Desirable: 1. Post-Graduate degree in any discipline. 2. Media-related work experience. All the candidates who appear in the written examination will be ranked on the basis of the marks obtained by them. The short-listed candidates will be called for an Group Discussion/Interview in June last week/first week of July in New Delhi at their own expense. The weightage for written examination and GD/Interview will be 85:15.

• Reservation:
As per Govt. of India orders

Post Graduate Diploma in Advertising & Public Relations

Course Director : Dr. J. Jethwaney

A one-year Post-Graduate Diploma Course in Advertising and Public Relations was initiated in Indian Institute of Mass Communication in 1981 to address the growing demand for professionals for the advertising and PR industry. Many AD/PR department alumni hold positions of leadership in the ad world, corporate sector and PR industry today.

The students are selected through an all-India entrance examination. The total number of seats available for this course is 75.

The curriculum is dynamic and is adapted periodically to suit the changing needs of the industry. IIMC enjoys huge patronage of the industry. Many stalwarts are associated with the training of our students.

Objectives of the Course:
To provide basic and emerging concepts and principles in relation to better decision making in the areas of Advertising and Public Relations;
To sensitise students on various gender/social communication problems in the light of concepts;
To provide hands-on training on planning and production of brand and social campaigns.

Course papers

The course comprises the following ten papers: Communication Theory and Research; Marketing; Advertising: Principles,Concepts and Management; Creativity and Campaign Planning, Public Relation Principles, Tools and Methods;Corporate Commmunication; Oral and Visual Communication; Production Techniques and Methods; Media Planning; and Advertising, PR and Marketing Research.

Pedagogy

Interactive classroom sessions, case studies, simulations and role plays.

• Course Fees:
20000.00

• Admission Criteria:
Bachelor's degree in any discipline. Those who have appeared/are appearing for the degree examination are also eligible to apply. Desirable: 1. Post-Graduate degree in any discipline. 2. Media-related work experience. All the candidates who appear in the written examination will be ranked on the basis of the marks obtained by them. The short-listed candidates will be called for an Group Discussion/Interview in June last week/first week of July in New Delhi at their own expense. The weightage for written examination and GD/Interview will be 85:15.

• Reservation:
As per Govt. of India orders.

Diploma in Development Journalism

• Courses Detail:
The Development Journalism course attracts not only mid-career journalists from news agencies, print and electronic media of various developing countries; but also Information Service Officers manning the government media of various developing countries.

• Admission Criteria:
To be eligible for the award of a diploma, every trainee will have to appear in the first and second semester examinations and secure a minimum of 40% marks in each subject.

• Reservation:
As per Govt. of India orders.

Admissions


General Information

• Journalism (English), New Delhi and Dhenkanal (Orissa)
• Journalism (Hindi), New Delhi
• Advertising and Public Relations, New Delhi
• Radio and Television Journalism, New Delhi
• Journalism (Oriya), Dhenkanal (Orissa)

Eligibility

Nationality : Only Indian nationals are eligible. In addition a limited number of seats are available for NRI sponsored.

Essential : Bachelor's degree in any discipline. Those who have appeared/are appearing for the degree examination are also eligible to apply. If selected, their admission will be subject to their producing a provisional certificate in original from the college/university before 31 August in the year applied for, failing which the provisional admission will stand cancelled.

Desirable
1. Post-Graduate degree in any discipline
2. Media-related work experience

Reservation: As per Govt. of India orders.

Selection of Candidates

All eligible candidates will be called at their own expense for an entrance examination in third week of May in New Delhi/Bhubaneswar/Kolkata/Patna/Lucknow/Mumbai/Bangalore/Guwahati. The Institute reserves the right to call any candidates for entrance examination at any centre for administrative reasons.

All the candidates who appear in the written examination will be ranked on the basis of the marks obtained by them. A shortlist will be prepared for each of the courses. The short-listed candidates will be called for an Group Discussion/Interview in June last week/first week of July in New Delhi at their own expense.

The list of candidates to be admitted to the courses will be prepared on the basis of the combined marks obtained by the candidates in the written examination and in the GD/Interview. The weightage for written examination and GD/Interview will be 85:15.

The Institute will not be responsible for postal delay and loss in transit. Any dispute in regard to any matter shall be subject to jurisdiction of Delhi Court only.

Medium of Instruction and Examination

Course 1: English
Course 2: Hindi
Course 3 & 4: English or Hindi
Course 5: Oriya

Eligibility for Diploma

To be eligible for the award of a certificate, every student will have to appear in the first and second semester examinations and secure a minimum of 40% marks in each subject.

Awards

A minimum of three cash awards will be given to the meritorious students in each course on the basis of overall performance.

General

Information contained in this Prospectus is liable to change. The dispute, if any, will be judiciable in Delhi only.

Hostels


1. One girls hostel with a capacity of 45 students.

2. One more hostel for 42 students is under construction.

3. 40 rooms hostel for Information Services Officers.

Infrastructure


The Institute's campus is spread in an area of about 15 acres in new JNU campus.

Building

During the 2nd phase, the Institute has constructed officers hostel comprising of 36 rooms, 6 guest faculty suits, Teaching Block and Auditorium.

The state of the art "MANCH" (Auditorium) of the Institute has a seating capacity of 418m, built on a covered area of 1232 sp.mt. It has soundproof hall, multi-media projection facility, stage furnished with motorized curtains, projection screens, stage lighting, fire sensors, car parking and cafeteria etc.

The facility is also available for hire.

The Institute is constructing one more girls hostel and will be ready by next Acadmic session

Studios

Photography is being taught in all the regular as well as short courses in the institute. WE have 12 Nikon S.L.R Cameras and also their accessories like Zoom Lens tele Photo lens wide angle e.t.c. The institute also organise courses on photography for the professional photographers working in the various Goverment, semi- Goverment and Public undertakings. We have a samll dark room for the film processing.

Library

The Institute has the largest specialised library in mass communication in the country. It has collected about 26,000 volumes on different aspects of mass communication and allied subjects such as print media, broadcasting, advertising, communication, communication research, public relations, radio and television, film, information technology and traditional media.

The library also stocks books on economics, political science, international relations, sociology, psychology and current affairs.

The Periodical Section of the library subscribes to more than 100 periodicals and over 40 leading newspapers. It has documented about 20,000 articles from periodicals on various aspects of mass communication. Indian and Foreign journals covering a wide spectrum of mass communication such as, communication research, journal of public relations, gazetter, journal of broadcasting, etc. are subscribed. Indian journals on mass communication such as Communicator, Vidura, etc. are also received in the library.

The Documentation Unit of the library has compiled bibliography of mass communication literature in four volumes which were published in 1975, 1982, 1986 and 1989. The library also brings out a Current Awareness Service listing of articles and books which are added in the library every month. The library also maintains news clippings and provides reference service.

Auditorium

The construction work of Institute's Auditorium "MANCH" was completed in October 2002. It has a seating capacity of 418 and a covered areaof 1232sq.mts.

The following facilitied are available in the Auditorium:

• Sound proof hall with acoustic and sound reducing furnishings and panels. Back stage air-conditioned Green Rooms.
• Digital sound reinforcement system with feedback eliminators.
• Multi media projection facilities
• Stage furnishing with motorized curtains and cyclorama projection screens.
• Computer controlled stage lighting.
• Computerized management of stage functions.
• Cafeteria for refreshment services.
• Fire sensors and smoke and flame detectors.
• Standby power
• Physically challenged friendly facilities including access.
• Drive-in car parking and car hailing system.

The Manch is available for hire and the charges are as under:

a. Rs. 15000/- per session (session will be from 9.00 a.m. to 3.00 p.m. and 4.00 p.m. to 10.00 p.m.)
b. Rs. 4000/- extra if projection facility is required
c. Rs. 3000/- for providing audio-visual facility.
d. Security @ 20% of hire charges subject to min. of Rs. 5000/-

Note : - Full payment in advance, shall be made for booking. 20% of the total hire charges will be booking charges, if not confirmed with two weeks, 10% of the total hire charges will be forfeited. For details/booking please contact the office of Registrar or Section Officer (Estate) on Tel. No. 26109268 or 26184073.

Notable Alumni


• Neeraj Jha, Senior Producer, Ten Sports
• Om Shakti, Co Founder, Earthood- www.earthood.in
• Vibha Desai, Advertisement Guru
• Shravani Dang- Global Group Head of Corporate Communications at the Avantha group
• Chitra Subramaniam, Journalist who broke the infamous Bofors story
• Anita Kaul Basu, TV producer
• Niret Alva, TV producer, co-founder Miditech
• Ambika Srivastava
• Prakash Patra, Editor, Hindustan Times
• Abhilasha Mohnot
• B.C. Jojo
• Madhvendra Singh Chauhan, Senior Correspondent, Agricultural Spectrum
• Vikas Sachdeva
• Nidhi Razdan, top anchor and journalist
• Narendra Singh Rao,Film Critic and Theater Person
• Madhuker Uapadhyay
• Sunetra Chaudhary, Anchor NDTV
• Sunny Sethi
• Sourav Mishra, journalist, livelihood interventionist, researcher
• Mitali Mukherjee, top anchor CNBC
• Deepak Chaurasia, Hindi journalist
• Anurag Sharma, Star News
• Akhilesh Sharma, NDTV
• Anisha Nayar, primetime anchor with NDTV Profit
• Subhra Priyadarshini, Editor, Nature India.
• Ravish Kumar NDTV
• Arunoday Prakash, Star News
• Vartika Nanda, LSR COLLEGE
• Umashankar Singh
• Mehraj Dube, Hindi journalist
• Ira Dugal, Anchor, NDTV
• Natasha Jog, Anchor, NDTV
• Tazeel Golmei, Anchor, NDTV
• Praveen Yadav, Producer, Star News
• Sweta Singh, Hindi Anchor
• Pavithra George
• Apoorva Krishna
• Radhe Krishan, Public Relation Professional
• Yashwant Deshmukh
• Bibechana Acharya
• Neelesh Misra, author, journalist and Bollywood lyricist
• Padma Rao, science journalist
• Smita Nagaraj
• Bina Jang, senior editor Economist Group
• Kaushal Lakhotia, Senior producer, Star news
• V K Cherian vice-president Adfactors PR
• Anjali Gopalan Founder, Naz Foundation. She is one of the 1000 women proposed for the Nobel Peace Price 2005
• Brij Raj Singh
• Hara Prasanna Das, management educator
• Amit Segupta, editor, analysis, Tehelka
• Cynthia Stephen writer
• Priya Ranjan Dash Managing Editor, Financial Chronicle
• Saketh Rajan alleged Naxalite shot dead by police
• Tej Prakash Journalist, OneWorld South Asia
• B. Muralidhar Reddy, The Hindu’s correspondent in Pakistan
• Rajeev Deshpande Political Editor, Times of India
• Murali Gopalan Business editor, Hindu Business Line
• Shinie Antony Author of Kardamom Kisses
• Indrani Bagchi
• Anurag Kotoky National Markets Correspondent, Reuters India
• Anjum Kapur Account Director, McCann Erickson,
• Priya Kapoor graduate programme director at communications department, Portland University
• Mudita Dias ABC TV
• Parul Chand Co-founder, Bright Light Communication
• Swapnal Sonal Rajasthan Patrika, Jaipur
• Rahul Sharma President - Public Affairs & The Core, Genesis Burson-Marsteller
• Krishna N Das Team Leader, Reuters News

Contact


For All queries please contact :

Officer-on-Specal-duty
Sh.Jaideep Bhatnagar
E-mail : jaideepbhatnagar@hotmail.com
Telephone : 91-011-26741268 / 26741450
Fax : 91-011-26741268

Indian Institute of Mass Communication
JNU new campus,
Aruna Asif Ali Road,
New Delhi - 110067, India.
Phone: 26742920/60
Fax : 91-011-26742462

Website- www.iimc.nic.in
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